Brand knew: avp

Yields

Blog Posts

Time

Summer 2019

Ingredients

challenge

AVP Star Players

3 Tournament Weekends

Um, sports? Yes.

At Brand Knew advertising agency, I worked with the Association of Volleyball Professionals (AVP). AVP needed blog posts targeted at Gen Z (me), but I also didn't know anything about beach volleyball.

Solution

Learn about volleyball. By applying my expertise in pop culture, I created fresh blog content that got noticed for avp.com.

Dynamic Duos: April & Alix VS Kendall & Kylie

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(This article gained a high amount of traction and was promoted on AVP's social)

15 Celebrities You Didn't Know Play Beach Volleyball

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The Ultimate Gold Series Watch Party

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