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boston university: bike safety
Yields
1 Mock Print Campaign
Time
November 2019
ingredients
challenge
Condoms
Bike Helmets
College humor
​
Boston University students ride bikes without helmets down one of the busiest streets in Boston, Commonwealth Avenue. How do we remind BU students the importance of wearing a helmet?
solution
Compare bike helmets with condoms. The Massachusetts Department of Public Health is teaming up with Boston University's Condom Fairy (an on-campus resource that provides students with free condoms and information about safe sex) to encourage students to ride bikes safely and practice safe sex.
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