top of page
boston university: bike safety
Yields
1 Mock Print Campaign
Time
November 2019
ingredients
challenge
Condoms
Bike Helmets
College humor
Boston University students ride bikes without helmets down one of the busiest streets in Boston, Commonwealth Avenue. How do we remind BU students the importance of wearing a helmet?
solution
Compare bike helmets with condoms. The Massachusetts Department of Public Health is teaming up with Boston University's Condom Fairy (an on-campus resource that provides students with free condoms and information about safe sex) to encourage students to ride bikes safely and practice safe sex.
bottom of page