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Devin Alexander Inc. 

Yields

2 Social Media Campaigns & Radio Show Summaries

Time

Summer 2018

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I am a major Foodie, and in summer 2018, I worked for a celebrity chef, Devin Alexander, famously known as the author of the Biggest Loser cookbooks. I was her social media intern, her "Have it All!" radio show assistant, and tested her recipes in the kitchen. 

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Ingredients 

Challenge

Dieting is hard, and Devin knows that. And, she has all the tips & tricks for eating healthy, but not her social media followers. So, how do we engage Devin's social media followers and educate them on healthy eating habits?

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Devin's recipes

American eating habits

A blender

solution

my role

- Design the graphics

- Research & find the food comparisons 

- Help with copy

Create the "Sugar Shocked Campaign"​ to reveal the sugary truth behind the "healthy" foods Americans love. But, also sometimes we need a burger. So, in addition we created the "Devinly Dish" campaign, which highlights her recipes that take unhealthy foods and alter the ingredients to make them suitable for a healthy diet. We spread awareness on social media, chatted about it on the radio show, and documented it in smart, healthy recipes in her new cookbook.  

Devin's Have it All! Radio Show

Once a week, Devin records her Have It All! radio show, where she interviews driven, inspiring people, such as the CEO of Halo Top. As the radio show assistant, I cast special guests and wrote weekly summaries for each episode, and... I got to guest star in her special behind the scenes episode.

Check it out:

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