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Devin Alexander Inc.
Yields
2 Social Media Campaigns & Radio Show Summaries
Time
Summer 2018
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I am a major Foodie, and in summer 2018, I worked for a celebrity chef, Devin Alexander, famously known as the author of the Biggest Loser cookbooks. I was her social media intern, her "Have it All!" radio show assistant, and tested her recipes in the kitchen.
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Ingredients
Challenge
Dieting is hard, and Devin knows that. And, she has all the tips & tricks for eating healthy, but not her social media followers. So, how do we engage Devin's social media followers and educate them on healthy eating habits?
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Devin's recipes
American eating habits
A blender
solution
my role
- Design the graphics
- Research & find the food comparisons
- Help with copy
Create the "Sugar Shocked Campaign"​ to reveal the sugary truth behind the "healthy" foods Americans love. But, also sometimes we need a burger. So, in addition we created the "Devinly Dish" campaign, which highlights her recipes that take unhealthy foods and alter the ingredients to make them suitable for a healthy diet. We spread awareness on social media, chatted about it on the radio show, and documented it in smart, healthy recipes in her new cookbook.

Rosenblatt, Instagram _Sugar Shocked_ Sa

Screen Shot 2019-02-14 at 5.24_edited

Screen Shot 2019-02-14 at 5.24_edited

Rosenblatt, Instagram _Sugar Shocked_ Sa
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Rosenblatt, _Devinly Dish_ Insta Sample_

Screen Shot 2019-02-14 at 5.24_edited

Rosenblatt, _Devinly Dish_ Insta Sample_
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Devin's Have it All! Radio Show
Once a week, Devin records her Have It All! radio show, where she interviews driven, inspiring people, such as the CEO of Halo Top. As the radio show assistant, I cast special guests and wrote weekly summaries for each episode, and... I got to guest star in her special behind the scenes episode.
Check it out:
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